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Football finance: a look at the AST’s financial analysis of Arsenal (part one of many)

By Phil Gregory

Recently the Arsenal Supporters Trust issued a three page document in which they took a look at Arsenal’s books and posed a few questions based on their analysis. I’d advise readers to have a look at that document before continuing, seeing as my article is looking at parts of their work, though what follows will be a multi-part series of articles as I discuss various issues that have been thrown up by their report as I progress. Come the end of the series however, I will collate my ramblings into a single article that will critically assess their report, for clarity.

The document and analysis from the AST is very good, as would be expected from an organisation that has some very experienced and qualified people involved in it. However, from what I know of the AST from news reports derived from angry twittering, occasional columns and from knowing that certain shall we say “discontented” bloggers are part of their organisation, I felt it would be pertinent to have a look at what they did. To be frank, the AST aren’t very happy with the current Arsenal model –as is their right – and I wanted to have a look at their analysis to see whether they were simply confirming their bias – picking numbers and assumptions that prove the club is in jeopardy – or whether what they wrote was a fair and balanced analysis. Naturally they will argue it is, but if that is true then my conclusions should bear that out.

My general impression was that their document was generally excellent, but there were a few issues and conclusions that I would like to take issue with. Because it is pointless reproducing their article and writing “I agree”, the rest of this series of articles will be focusing on my disagreements with the AST’s work and the issues arising from that, but do not take that to mean that I disagree with everything they wrote: as I said, their base analysis is perfectly sound and I applaud the undoubted time that their members put into the report.

They start off by looking at player sales, which is perfectly logical for a report seeking to look at whether Arsène has money to spend. Analysis in this area is naturally tricky business, as the figures for transfers and wages aren’t disclosed so any analysis is based on an educated guess. In general I would agree that their figures are reasonable and a fine basis to analyse from. I’ve reproduced those figures below as they appeared in the AST’s document, though with a slight amendment so that Miyaichi’s name is spelt correctly:

Player Transfer fee Wages Player Transfer fee Wage
Fabregas £29m £110k Arteta £10m £65k
Nasri £25m £35k Gervinho £11m £50k
Clichy £7m £35k Chamberlain £12m £15K
Eboue £4m £40k Mertesacker £9m £80k
Traore £1m. £10k Santos £6m £50k
      Jenkinson £1m £2.5k
      Park £3m £20k
      Campbell £1m £5k
      Miyaichi £1m £5k

£230k per week left the wage bill…     while £292.5k was added on.

The bolded transfer fees are the numbers provided in the AST document. They also drew the conclusion that the new arrivals’ wages would be greater than the departures, so I added approximate wage figures to check this assumption, as I initially disagreed with it. After some hunting around for data, I actually agreed with them and this is very surprising if you consider the calibre of departures. I’ll briefly justify my wage figures in the following paragraph: if you have any basis for arguing they are hugely unrealistic please do leave a comment with a link to some information; this is an ongoing process, and wage data will form a big part of a future article I plan on writing.

To briefly justify my wage figures: Cesc earns more than an equally good player such as Van Persie due to the latter’s frequent injury problems keeping other clubs from sniffing around. Barcelona’s interest likely meant Cesc was on big money, which is reflected. For the others (bar Traore), as they were all considered first eleven players, they earn similar wages. While not a first eleven player by the time he left, Eboue certainly was when he arrived and I doubt we wanted to try and cut his wages as his career developed as he was a solid professional and a well-respected member of the squad. Nasri’s wage is low relative to his “star” status when he left as he never got a new contract after upping his game, as we all well know. Hence bar the Cesc wage, the average level of the departure wages is actually relatively low, and indeed this surprised me. These numbers would generally fit the idea of a wage structure at Arsenal, a subject that I will come back to in the future.

As I said earlier, I initially disagreed with the AST that the incoming player wages would exceed the outgoing player wages. In fact, it seems probable that some of the new arrivals are on far more money than people actually anticipated, myself included. Even though Arteta took a wage cut to join us (my guesstimate is from £75kish at Everton to the given £65k), his wage is still high – likely he got fantastic money from Everton as he was the crux of their side, and given our need for a midfielder, we didn’t want to risk his transfer over saving of say 25k a week. Gervinho was a somewhat protracted transfer deal, with others interested, so we didn’t have much scope to offer a lower wage despite his relatively low salary at Lille. Chamberlain probably got a bigger wage than any of our academy prospects due to him being a much sought—after prospect, though recent performances probably justified the initial indulgence. Mertesacker’s hefty salary in Germany means he came in on a very high wage too, most likely. Santos is in a similar boat, given the high wages on offer from the top Turkish sides, though Park will have been relatively lowly paid due to being a “diamond in the rough” style signing. Kids such as Jenkinson, Miyaichi and Campbell will all have come relatively cheap, due to being largely unknown and us not facing much competition in general.

Now while I agree with the AST in how they envisage that last summer will raise the wage bill going forward – not to mention a new contract for Vermaelen and deals hopefully to be signed for Theo, Van Persie and Alex Song – it does make an interesting point: it’s generally bloody expensive to buy “established” players. Some players such as Arshavin are amongst our top earners, yet can barely get a game when a kid like Chamberlain is on a fraction of the money and performing brilliantly. Or take a Wilshere: granted, since he started playing week in week out, Jack got a pay rise to circa £50k per week if reports are to be believed, but if Wenger had taken advice from the terraces and bought an established, Premier League player capable of playing in midfield like Wilshere was prior to his injury, I imagine we’d be looking at a salary of at least £80k, more if the player was English.

The myth of the ease of “just buy a bloody defender” becomes further complicated, given this. As we all know, Wenger has said many times something along the lines of “it isn’t like going into a supermarket for a tin of beans” and if top players from the very best leagues are earning high wages, they become much less appealing. In wage terms, I bet we could get a Vermaelen and a Koscielny for the same money Mertesacker is earning – which means that the squad as a whole benefits from Wenger’s “diamond in the rough” style dealings. We do, after all, have a finite amount of money to spend, so buying undervalued unknown players and kids will mean that the money will go further than giving in to demand and splashing a fortune on the “obvious” (but expensive) option. Food for thought, certainly.

As an additional thought, buying players generally is probably a very expensive business. Leaving aside all the “X factors” at play that make signing any player a very hit-and-miss business in general (will he settle in the squad, will he adapt to the country/league/language etc) it’s also quite an inefficient way of doing business from a purely monetary point of view. In general, if you sign a player they want a raise, so an already well-paid player such as Per becomes even more expensive. I imagine this relative expense that results from the transfer market explains we often look within the club rather than using the market at the drop of a hat like everyone else.

Even if our youngsters like Ramsey and Chamberlain are relatively well paid for their age, buying a player of similar quality who was 24-28 (and thus didn’t have as much future resale value and scope for improvement) would cost you more in wages in my view: players at their peak will be more demanding over salary than a kid who is still cutting their teeth. Granted, as a player such a Jack breaks through they get salary increases, but if Wilshere played for Chelsea and we bought him on the open market, we’d be paying him more than £50kish per week, I am sure of it. In this regard then, a small part of the AST’s document that forecasts costs going forward actually vindicates the Wenger approach of buying rough diamonds and developing kids. This will be a theme that I will come back to later in this series of articles: namely, how much financial room is there for Arsenal to sustainably spend more on wages?

I’ll leave this article there for now. Unfortunately I’ve only scratched the surface of The AST’s report before going on a huge tangent in regards to Arsène’s approach in the transfer market and player wages, but I will return to the AST’s work in future articles, and feel that digressing and discussing the issues as they present themselves makes for a much more interesting article anyway!

The Ox will make it, even though a cow might break its leg.

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Woolwich Arsenal, the club that changed football.  Have your name in the book as an official sponsor.  Updated information here

The day when Fulham tried to take over Arsenal – the full story in “Making the Arsenal”

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By Walter Broeckx

A few weeks ago Robin Van Persie said that there will be moments when things don’t work for Oxlade-Chamberlain.  It was a good point, made by exactly the right person for Robin has seen it all in his own football career. Stepping up at a young age. Having a great start and then you fall back a bit. Robin knew what he was talking about and I think that he will be there to support Oxlade-Chamberlain in the coming days and weeks.

Last week Oxlade-Chamberlain didn’t have his best week for Arsenal. He was a bit anonymous in the first game we played at Sunderland in the first hour. But he worked hard but not much end product.

At the San Siro he came on after one hour played and with Arsenal 3-0 down and not much happened for him.

And on Saturday in the FA cup game at Sunderland he was very unlucky. As he tried to dribble his way through 3 Sunderland players he lost the ball and Sunderland could start a counter. The end result of that counter was…. Oxlade-Chamberlain putting the ball in his own net.

That is a blow for anyone’s confidence.  Losing the ball that leads to the other team scoring will bring a bad feeling. Imagine putting the ball in the net yourself must feel.

But in a way after the first angry feelings, disappointment, the feeling stupid, whatever negative feeling this will have given him it also shows something good.

Losing the ball where he lost it, shouldn’t have been a big deal. But with the whole team pressing for the equaliser it turned out to be a big deal. But we want our strikers to dribble in that area. If the dribble had been successful he might have had a chance for Arsenal. Now it didn’t but we can’t blame Oxlade-Chamberlain for trying to dribble his way right on the edge of the Sunderland penalty area.  That the rest of the team was pressing forward in numbers was not really his fault.

With 13 minutes to go this is what we expected the team to do. Look for the equaliser and then the risk is there for the counter attack. This has nothing to do with bad defending. This is something that all teams face every now and then. Sometimes you press and do get the equaliser and sometimes the counter attack of the defending team is successful and the game is over.

But in a way we should take a moment to think back at the whole situation. And we must in a way be happy with how Oxlade-Chamberlain reacted. I’m not saying we should start celebrating his own goal but in fact this was an utterly amazing performance from this future superstar of Arsenal.

Because how many strikers would have just stopped after losing the ball over there? I think it is fair to say that almost 95% of all the other strikers in the world would just have get up slowly and look at the way the play developed. They would have picked themselves up slowly from the floor and just watch how things go.

But Oxlade-Chamberlain with all the passion he has and all the anger about losing the ball ran almost the whole length of the pitch chasing the ball he had lost. And this chasing back is what made me happy. This wanting to make things up for him losing the ball is something that we should highlight. In fact it doesn’t matter for me that he was unlucky to push the ball bouncing from the post involuntary in his own goal. No, most strikers wouldn’t have been there. Not even close of being there. Most other strikers would have been some 50-60 meters away if not more.

Oxlade-Chamberlain was there and messed it up when trying to avoid the rebounding ball. But what an effort he made. He was on the floor when he lost the ball, got up and ran after the ball to only force it in his own goal.

I have never seen any striker doing this before. And so we know that Oxlade-Chamberlain will become a really valuable player for us. By tracking back like he did he showed his passion. He showed that he cares for Arsenal. He showed that he wanted to put his mistake right himself. A striker tracking back like that deserved a better fate.

But for me Oxlade-Chamberlain has showed that when he plays he will play with his heart and give it all. And this is something we should be happy about. Not with the outcome, but with the commitment shown by this young player.

Finally I would like to give my own reasons for why Oxlade-Chamberlain wasn’t that influential in the last 3 games. For a player like him who is relying on his natural speed and technical ability it is very important to have a very good pitch to walk on. In Sunderland the pitch was a disgrace. We lost a few players last week and also this week.

And for those who say that it doesn’t have an influence I can tell you that even in my country we have seen to what a terrible injury a pitch can result. FC Bruges Swedish defender Stenman ripped his Achilles by just running on the bad pitch yesterday. A pitch that looked a lot like the San Siro and the Sunderland pitch.  He will be out for another year. The FC Bruges manager Christoph Daum was furious and said that on such a bad pitch even a cow would break its own legs. He was furious because the city of Bruges first had to approve laying the new pitch before they could remove the old bad one and have the new installed. So a bad pitch results in more injuries.

But for a player like Oxlade-Chamberlain it brings a second handicap. The ball doesn’t run like it would do on a good and perfect pitch. So you want the ball to go left and it wobbles to the right and the other way round.  You’re never sure of what the ball will do and this is a big handicap for any striker and certainly for one like him who wants to take on defenders on speed and skill. Bad pitches always give a benefit for the team that wants to defend. So it wouldn’t surprise me that Sunderland will lay out a new pitch this week after the old bumpy one did its job.

And Oxlade-Chamberlain will have learned a tough lesson this week. He will have learned how difficult it is to play in the EPL or the CL. You need to work harder and harder each game. But with his effort that took him the whole length of the pitch and with his working ethic he will be able to overcome this set back. He looks a very mature man for his age and the best is yet to come for us Gooners.

He will make it up for that error.  Of that I am sure.

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Woolwich Arsenal, the club that changed football.  Have your name in the book as an official sponsor.  Updated information here

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By Tony Attwood

Last weekend Rangers played at home in front of a full house, and lost 0-1.  At the end of the game TV pictures showed many of the crowd staying on to applaud their team.   Let us be clear about that – to applaud their team which had just lost 0-1.

Compare and contrast with Arsenal.  While we might expect attacks on the team from Tottenham supporters blogs commentaries from Arsenal fans (often starting their piece by saying “I have been an Arsenal fan for xxx years”) attack the players for being not up to standard.

One set of fans applauds the players off the pitch, having lost, the other sets up endless attacks.

Meanwhile Rangers, as we know are in financial dire straits, and Arsenal has money in the bank.  So while Rangers fans quite rightly attack their owner for delivering them into financial hell, the Arsenal Supporters Trust, which has a special interest in ownership and finances claims to have inside information on how much players are paid (not sure how they got that) and attacks the owners for delivering the club into financial heaven.

On the media front, Rangers fans are (at last one might say) attacking the media for misleading them for years about the state of their club, by simply printing anodyne commentaries based on the club’s press releases.  Meanwhile some Arsenal fans seem to be at one with the media for their endless, endless attacks on the club.

Indeed the bizarreness of this last situation can be seen from the way in which Arsenal fans digested the story that Eden Hazzard would prefer Tottenham to Arsenal.  When the real translation of the story came out on this site, showing that the player would much prefer to play under Wenger than anyone else, they went quiet.

It is quite a contrast.

So there is Rangers – ripped off by their owner, utter devoid of money, under investigation by the tax authorities, and in some danger of coming third in the two-horse race that is Scottish football, and they are applauded off the pitch by their fans after a poor home defeat.

Arsenal, having built a new stadium without any public money and currently sitting fourth in the Football League, fractionally in front of a team that has spent so much money of late that if the FFP regulations ever were to be applied realistically they would not be allowed into Europe, are heavily criticised for their playing style and their finances.

Now I am not a member of Arsenal Supporters Trust.  I chose to become a member of Fanshare (the share buying scheme for supporters) which is allied to AST but (as I understand it) that does not make me part of AST.  But I have to say I am very disappointed in their activities and if through Fanshare I am a member I would like to disassociate myself from them.  If they have a problem with the finances of the club they can express them to the club in the normal way shareholders do – at the AGM and through private correspondence.   But of course that is just my opinion.

In June 2003 when Abramovich became the owner of Chelsea and the scale of their spending seemed unlimited I wrote an article to the effect that football as a competition was over.  I believed they would quickly be so far ahead of the rest that only the deportation of Mr A would end the growth of a club that had previously only one the league once – and that somewhere around the time Tottenham last won the league.

As we now know I was quite wrong.  Money can’t always buy everything – although Chelsea with the money have been a much better bet than Chelsea without.  But the comparative failure of Chelsea this year gives me a little hope that ultimately Manchester C will fall the same way, and that financial doping will come to an end – either because of FFP or because ultimately the owners get carried away, and make silly decisions.

What’s more, even the apparently impregnable can ultimately fall from grace.  The latest from Rangers is that the owner has used the sale of future season ticket income to repay an £18m debt to the Lloyds Banking Group.  It was part of the Craig Whyte takeover.

That one fact is so gross that it needs a re-run – at least for me.  Clubs live and breath through their season ticket sales.  The season ticket sales of Rangers for the next three years have gone before they have come in.  And not just that, they have not been spent on new players or new facilities.   They were spent paying off an old debt so the owner could buy the club.

Whyte, the owner, had denied that Rangers’ season ticket holders had paid for the takeover of their club.  I think he was lying – although again that is just my view.  It has also become clear that the club has not been paying its regular VAT and PAYE payments for some time.

Meanwhile Portsmouth FC, recently of the Premier League, recently of Mr Redknapp, recently cup winners, are back in administration.  Quite probably another unheard of consortium will buy them out and run the club, for a year or two as the former majority shareholder Vladimir Antonov has been arrested for alleged bank fraud.

Meanwhile, Barclays Bank, the sponsors of the Premier League, have had papers filed against them in Milan requiring three senior executives of the bank be brought to trial for fraud.  The bank is also being examined by the Internal Revenue Service in America for generating false foreign tax credits.  Fortunately I don’t have an account at Barclays.

Meanwhile England seem happy to have lost their manager – although my guess is that he will sue the FA for constructive dismissal.   But he’s foreign, and he never really did understand England, and anyway we shouldn’t let these clever-clever legal issues get in the way of giving us the manager we want.  (Actually Mr C does have a lot of financial knowledge, and the claim against the FA could be mega big.   If it happens, watch the press’ reaction.  Or silence).

Is this really what we have come to expect of the everyday life in the world of the self-proclaimed best league in the world and some of its near neighbours?

Meanwhile it seems rather possible that Tottenham will be taken over this summer, as they celebrate 51 years since winning the league.   One wonders what sort of new owner they will get if the reclusive current owner takes the money and gets out.  An Abramovich or an Antonov – who can tell?

It really makes me wonder where is football heading.

What is going on, in my view, is that football is in denial of its own insanity.  The ideology of football – the vision of success that can be bought through pouring billions into ventures worth little more than a few shillings has come to prevail over any sort of logic or proper accounting.  Blind faith of the type that suggests that by saying something often enough it becomes true, is now the order of the day.  It is a bit like North Korea – you know it is in chaos, but they still keep holding those military parades.  Losing millions a year is fine, making money is not.  Publicly criticizing your own players for their performance or for their contract is now fine – although always good to state how many years you have been a supporter for.

Complex models of football economics have been replaced by simplistic analysis that say that if we are not top of the league we are crap.  Anything based on evidence and reasoned supposition has been thrown aside.  Perpetual success can never be achieved any more than science can develop a perpetual motion machine, and yet in football perpetual success is believed in and aimed for by many.  Every defeat is the end of the world.  Every defeat is answered by a demand to spend more of the non-existent money.

It was not always thus.  Henry Norris, founder of the modern Arsenal with Jack Humble, spent much of his own personal fortune building Highbury, and then risked everything by bringing in Herbert Chapman as manager.  99 years ago, almost to the day he took the club from a hopeless loss making situation into profit in the space of a few years – and gave the club a period of both profit and success.  It is a model that seems as if it were in another world.

To be in Melbourne, Australia, as I was recently, and see the Etihad Stadium there, is to be reminded of how that company has the vision of a total sports franchise.  To begin, they will have an Etihad Stadium in each country – just as they have in Manchester and Melbourne.  Then it will be one in each city.

It is a fairly horrific vision, and the only hope must be is that the authorities that are supposed to police financial mismanagement will get their act together soon and win a few cases while the FA the EPL will start tearing into mismanaged clubs, and UEFA imposes not just FFP, but FFP+, a set of rules that really has an effect.

That’s the wish – but will it happen?  I doubt it.

“The Premier League is the North Korea of football”.  Remember, you read it here first.

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