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Sky and Sultana acknowledge that they got it very wrong in 2007. Believing the Sky pundit predictions that Arsenal were about to sink into mediocrity and that the wonderful Tottenham were about to surge (yes surge) into the top 4, as Arsenal disappear without trace. So what did these two intellectual giants of the satellite broadcast do? They decided that there was no point in putting Arsenal on TV. Hardly a game scheduled up to the end of November. By mid-October however there was total panic because there was something rather odd about Arsenal's record by that time. Here's a few of the stats that somehow managed to sink into the brains of the highly paid executives of the stations...
So what did they do? In a move of total panic every single Arsenal match in December 2007 was moved and put on television. So they got the message in the end - but the obvious conclusion must be: who ever you trust, don't trust those Sky pundits. |
Last modified: February 23, 2008
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